Mondy and Tuesday were a little quieter (guess that happens when you don't have Bernie Williams or Michael Strahan signing autographs) - this was maybe not so great for the exhibitors, but it was great for us because the exhibitors had a little more time to talk in depth with us about their products. Some more highlights:
Dr Greitzer @ the Apex booth - little did we know that our client, Dr Geitzer from Tarrytown, serves as a spokesperson for Apex - he has published several interesting papers in the last few years and we got a chance to talk bonding with him for a while.
On the train down to the show, I read 1-800-DENTIST's Fred Joyal's article in CERECDoctors.com - then lo and behold, I had a chance to discuss the article with the man himself at his booth - he is right - externally marketing CEREC is a little tricky, but internally marketing it can be very successful if executed properly.
The XRite Shade Taker - we've been poking around at a bunch of different shade taking systems - we think we've found the winner - in addition to taking the shade (and converting it to all of the major shade guides) the unit will tell you which shade block to use in the CEREC machine as your 'base shade- while it's not that tough to choose the right block to start with, it's always nice to eliminate guesswork.
I think we might be buying one of these in the next few days.
Marisa and I sat down to be interviewed about MobileTek Labs at the American Express OPEN booth - hopefully our video will make it to the OPEN website at some point, but even if it doesn't we had a good time chatting with the interviewer - it's always good to practice speaking and answering questions about the biz.
Other notable boots/products - very impressed by Snap On Smile's booth and staff - we know how hard Dr Leichtung has been working on SOS and we are glad to see it taking off - we spoke with a product manager at Heraeus who told us that they will be introducing a scannable bite registration materials @ the Yankee show - always good to have more products on the market.
All in all a fun time (except for the $4 sodas) - hopefully next year we will be ready for a booh